WOODEN Germany

Light in new quality


WOODEN Germany creates unique lighting, furniture and wall decorations by utilizing real wood veneers and modern LED technology. Everything is fully customizable with the ability to control the light by your smart device.


The idea behind this is better explained in the video below by the CEO Genrih Missal in which he talks about how important it is to gain visual validation and clarity for the end customer by actually seeing products placed in real world.


The greatest emphasis was on creating the wooden veneer textures such as they are in reality, which was not an easy task, however we managed to perfect it eventually even with the "turn the light on" effect added.

Solution and results

To accommodate both the need for flexibility in the process of showcasing the products on site and the desire to further position the brand as a leader by keeping on par with the latest technology, the client has decided to put the first batch of products on our Augmented Reality platform.

As a result of this, WOODEN Germany is able to showcase their products more efficiently, meaning the process of communication and validation with the client has rapidly shortened and the entire sales strategy was improved by the ability to utilize real-time visualization of products in AR.

"Having the opportunity to actually show my clients the final idea of how the finished design is going to look like - it instantly puts me on the same page with the client. And this speeds up the sales process tremendously."

Genrih Missal - CEO | Wooden Germany

Download our AR application here:


Would you like a demo?

Free demonstration of your products in Augmented Reality? No problem, simply send us all the info, we will hook you up.

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Contact us

Warren st. 12 A
+44 20 3966 4939

117 NE 1st Ave

Jindřišská 16

Staré Grunty 18
+421 918 040 212