Scandinavian rugs and carpets


Passionate designer and manufacturer from Norway - Heymat, combines the minimalistic approach with years of experience under the umbrella of sustainable design and creates the most wonderful premium designer rugs and carpets of the highest quality.


The point of developing a custom Augmented Reality application in this case was to connect the dots between the designer and the end customer. Being able to communicate through visuals is important for amplifying the engagement of the online buyers.

Sonja Djønne -
Owner | Cinier

"We use the application to get closer to our customer base. It is important for us to communicate our values through the design and the AR happened to be the missing link between us and our customers shopping online."


Considering that the AR app holds over 14 collections together with more than 100 color and size variations, we had to come up with a custom UX solution that would ensure a pleasant customer journey. We have also optimized the texture quality along with the loading time.


Shortly after releasing the application, there has been a 45% increase in web traffic coming from the mobile devices - mainly through the "visit website" function in the Heymat AR application. This in term grows the audience and allows for more targeted campaigns and remarketing efforts.

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If you are curious about the technology or your wish to see your
products visualized in Augmented Reality, let us know!