Scandinavian rugs and carpets


Passionate designer and manufacturer from Norway - Heymat, combines the minimalistic approach with years of experience under the umbrella of sustainable design and creates the most wonderful premium designer rugs and carpets of the highest quality.


The point of developing a custom Augmented Reality application in this case was to connect the dots between the designer and the end customer. Being able to communicate through visuals is important for amplifying the engagement of the online buyers.

Sonja Djønne -
Owner | Heymat

"We use the application to get closer to our customer base. It is important for us to communicate our values through the design and the AR happened to be the missing link between us and our customers shopping online."


Considering that the AR app holds over 14 collections together with more than 100 color and size variations, we had to come up with a custom UX solution that would ensure a pleasant customer journey. We have also optimized the texture quality along with the loading time.


Immediately after releasing the application, it became a stable part of the sales process whether it's B2B or aimed towaeds the end cusomer. As a huge benefit turned out to be the the app's analytics. The data from the application allowed for more targeted remarketing.

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If you are curious about the technology or your wish to see your
products visualized in Augmented Reality, let us know!