AR Visual Blog

Collection of articles about furniture industry, 3D visualizations, 3D modelling, design, Augmeneted reality and more.

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AR Visual blog

What is AR — and what it most certainly isn’t

January 25, 2019

The response which I get very often when I try to explain what is it that we actually do is astounding. People either never heard of AR, or in the better case, they confuse it with web 360° viewers, VR gaming or mixed reality. Thus I decided to clean this thought-mess once and for all.

Augmented Reality as we utilize it
There is a lot of different ways of using AR ranging from games, maps, signage all the way to the retail. The part that we as a company focus on is previewing 3D objects/models/products in the space of Augmented Reality.

It means, basically, that we provide a platform with which you are able to display 3D objects real-time in the scene which is captured live by a camera of your smart device. This way the user can quickly preview products in real size and in real colour or material.


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