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March 04, 2019

AR Visual blog # AR# AugmentedReality# technology# app

Augmented Reality — Show, don't tell!

Augmented Reality — the #1 trending topic of 2019 in furniture and home décor industry. What is going on and why are CEOs and directors from all across the globe heavily invested in this trend. And is Augmented Reality really just a trend… or is it the future? Be it a giant international producer and reseller such as IKEA or a small two-man boutique furniture business from Denmark — everybody seems to be running towards this innovation.

In the case of Augmented Reality applications, companies are leveraging the flexibility, speed, instant clarity for the end customer and of course the wow factor. After all, being able to design the interior of your living room or your office with just a few touches, that is truly amazing. And fun as well!

Apart from being a great sales support tool, custom Augmented Reality app offers features such as customer analytics or e-commerce solutions. Also, it has been shown that the percentage of returned goods goes way down if the customer has the option to try the product before he purchases it.

So whether you are mass producing vintage coffee tables or selling high-end chandeliers, providing your clients with unique experience and clarity is never a bad thing to do.

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